What's a good brand and flavor of jerky (beef, turkey, chicken, etc) for someone who has never had it before?

I'm interested in trying jerky. I've only had it once before, and that was a homemade kind a friend gave me. I've heard that getting the wrong kind to start can really spoil ever liking it for you. What's a good readily available brand for a newbie to try? Also, are there any good vegan or vegetarian varieties? I'm from the Northeast.